What if the best business strategy isn’t new, but ancient?

Most entrepreneurs are chasing the next tactic, funnel, or growth hack.

But what if the real breakthrough comes from something far more foundational?

In this episode of the 2000 Cubit Rule, Mark Rowan sits down with Kevin Weis, founder of The Contrarian Way, to explore a radically different approach to business, one rooted in the life and teachings of Jesus.

This isn’t about adding faith on top of business.

It’s about rebuilding business from the ground up, starting with truth.

The Problem: Business Built on Tactics Instead of Truth

Many Christian entrepreneurs find themselves stuck in a cycle:

• Trying strategies that don’t feel aligned
• Learning from voices that don’t share their values
• Growing revenue but losing clarity and peace

Kevin’s journey reflects this tension.

He experienced success in multiple businesses, from financial coaching to fitness to marketing. But even in seasons of growth, something felt off.

Why?

Because success without alignment creates internal conflict.

And eventually, that conflict forces a decision.

The Turning Point: When God Becomes the Strategy

In a season of pressure, financial uncertainty, and personal trials, Kevin did something simple but powerful.

He went back to Scripture, not just for personal growth, but for business direction.

What he discovered changed everything.

Instead of looking for new tactics, he began studying how Jesus communicated, led, and transformed lives.

What emerged was a simple but profound framework:

The Contrarian Way: Belong, Believe, Become

Kevin identified a pattern in how Jesus engaged people:

1. Belong (Marketing)

Before transformation, people felt seen.

Jesus met people where they were. He created connection, safety, and belonging.

In business, this means:

• Speaking directly to the person you are called to serve
• Helping them feel understood
• Building trust before making an offer

2. Believe (Sales)

Jesus challenged false beliefs and revealed truth.

He often said, “You have heard it said… but I tell you…”

In business, this means:

• Helping people rethink what they believe
• Guiding them toward truth, not manipulation
• Creating conviction, not pressure

3. Become (Offer)

Jesus invited people into transformation.

“Follow me.”

Not just information. Transformation.

In business, this means:

• Offering real change, not just content
• Being clear about the cost and commitment
• Leading people into a new identity, not just a result

Why This Changes Everything

Most business models separate marketing, sales, and delivery.

But the Contrarian Way unifies them.

It turns business into discipleship.

And that’s where everything shifts.

Instead of asking: “How do I grow faster?”

You begin asking: “How do I serve more deeply?”

The Hidden Danger: Misaligned Success

One of the most powerful parts of Kevin’s story is this: He walked away from significant income because it wasn’t aligned.

That’s a test many entrepreneurs fail.

Because when money is flowing, it’s easy to ignore the tension.

But here’s the truth: Not all growth is God’s direction.

Sometimes, success is the test.

And alignment matters more than acceleration.

The Golden Rule: A Simple Filter for Every Decision

Kevin shared one principle that governs his entire business: “Do unto others as you would have them do unto you.”

Applied practically:

• Market to others how you would want to be marketed to
• Sell to others how you would want to be sold to
• Serve others how you would want to be served

This becomes a filter for everything.

And it eliminates confusion.

What This Means for You

If you’re a Christian entrepreneur, coach, or leader, this conversation raises an important question:

Is your business built on strategy, or on truth?

Because when your business is aligned with God:

• You stop forcing outcomes
• You gain clarity in decisions
• You attract the right people
• You experience peace, even in uncertainty

How SheepFeast Helps You Walk This Out

At SheepFeast, we believe business is not separate from discipleship.

That’s why The Farmwork exists.

It’s not just a CRM.

It’s a platform designed to help you:

• Communicate clearly with your audience
• Build real relationships, not just funnels
• Create systems that support your calling
• Align your business with Kingdom principles

If you’re tired of juggling disconnected tools and strategies that don’t feel right, it may be time to take a different path.

https://disciplemybusiness.com

Final Thought: Trust the Process

Kevin’s journey is a reminder:

God’s way may not always be the fastest.

But it is always the best.

And when you build your business His way, you’re not just growing something successful.

You’re building something eternal.

The post Kevin Weis – Building Business the Contrarian Way appeared first on SheepFeast.

Real change is something every Christian wants, but many struggle to experience. We pray, work harder, and try to fix ourselves, yet still feel stuck. In this episode of The 2000 Cubit Rule, Mark Rowan sits down with Todd Olsen, leader with Meta-Formation, to explore why transformation does not begin with effort, but with rest.

Todd brings decades of experience from both the corporate world and Christian coaching to help believers understand how God actually changes people. His message is simple, freeing, and deeply biblical, God is the change agent.

From Corporate Success to Spiritual Depth

Todd spent over 30 years at Ford Motor Company, including international work in China and high-level mergers and acquisitions. Yet his most significant transformation did not come from professional success. It came when God invited him to slow down and “be diligent to enter My rest.”

That invitation reshaped how Todd viewed faith, leadership, and growth. Instead of seeing change as something he needed to accomplish, he learned to see it as something God accomplishes in us.

This shift is foundational for anyone feeling worn down by performance-based Christianity.

Why Trying Harder Does Not Produce Real Change

Many believers assume they are responsible for fixing themselves. Read more Scripture. Pray longer. Be more disciplined. While spiritual practices matter, Todd explains that they are meant to flow from relationship, not obligation.

Scripture makes it clear that Jesus is both the author and the finisher of our faith. When we take control of the change process, we often end up frustrated, discouraged, and stuck in cycles of guilt. True transformation happens when we allow God to work at the heart level, not just the behavioral level.

Hearing God’s Voice and Heart-Level Renewal

A core theme of this conversation is learning to hear God’s voice in everyday life. Todd explains the difference between knowing truth intellectually and experiencing it internally.

Christian coaching at MetaFormation intentionally invites Jesus into the conversation, not as a concept, but as an active participant. When people listen for what God is saying to their hearts, emotional wounds, false beliefs, and deep fears begin to lose their power.

This kind of transformation does not come from self-effort. It comes from encounter.

Change Happens Best in Community

Another powerful insight Todd shares is that transformation was never meant to happen alone. Western culture emphasizes independence, but Scripture emphasizes community. Growth accelerates when believers walk together, speak honestly, and invite Jesus into shared spaces.

Whether in coaching relationships, small groups, or discipleship communities, change becomes sustainable when we stop isolating and start walking together.

What This Means for Christian Leaders and Business Owners

For Christian entrepreneurs and leaders, this message is especially important. Many are carrying spiritual weight, leadership pressure, and responsibility without rest. Discipling a business begins with discipled hearts.

At SheepFeast, this same principle applies. Faith-aligned tools, community, and systems exist to support people, not replace dependence on God. Structure serves discipleship, not the other way around.

An Invitation to Rest and Trust God With the Change

If you are tired of striving and ready for transformation that lasts, this conversation offers hope. God is not disappointed in your struggle. He is inviting you to rest, listen, and let Him do what only He can do.

Change is not your burden to carry alone. It is God’s work in you.

Learn more about Meta-Formation and Christian coaching at meta-formation.com

The post Todd Olsen – Stop Trying to Fix Yourself appeared first on SheepFeast.