The Gospel Goes Digital

What happens when a lifelong evangelist asks God how to reach 33 million teenagers in America? For Sean Dunn, the answer was clear: Go where they are.

Sean is the founder and president of Groundwire, a digital-first ministry that interrupts scrolling teens with hope-filled messages, connects them with real people online, and introduces them to Jesus. The result? In 2024 alone, more than 1.5 million young people professed faith in Christ — at an average cost of just $48 per decision while most ministries in the US spend up to $35,000 to see one!

Called to contend for a generation

At age 14, Sean wrote a mission statement in his Bible: “Contend for a generation.” He carried that call into youth ministry, then evangelism, speaking at massive conferences and festivals. But he realized something was missing:

• He was only reaching those who showed up.
• He was preaching to the already convinced.
• The math didn’t add up. (156,000 reached vs. 33 million teenagers in need).

So he prayed: “God, You’re a creative genius and I’m an idiot. Show me what to do.”

Groundwire: Hope in the feed

God’s answer was to reach teens through their addiction: media.

• First via radio and TV, even commercials on MTV and Adult Swim.
• In 2017, the pivot came: 100% digital outreach.
• Today, Groundwire ads show up on TikTok, YouTube, Instagram, and more.

In 2024, those ads were seen nearly 1 billion times. Over 10 million visited a Groundwire site like JesusCares.com or IFeelBroken.com. And 1.5 million said “yes” to Jesus.

Meeting real needs first

Sean explains: “Most people aren’t waking up saying, ‘I’m going to hell.’ They’re waking up saying, ‘I’m going through hell.’”

That’s why Groundwire starts with felt needs:

• Hope — Is it ever going to get better?
• Purpose — Why am I here?
• Loneliness — Does anyone really see me?

Through empathetic listening, volunteers transition to sharing the gospel: Jesus brings not only peace for today, but salvation forever.

Training digital disciple-makers

Groundwire’s impact doesn’t end at the altar call. New believers are offered next steps like:

• A 21-day challenge to read the book of John.
• Short video discipleship lessons sent to their phones.
• Online communities like Chasing Christ on Discord.

And the backbone of it all? Thousands of trained volunteer coaches worldwide who log in, listen, and lead people to Christ every day — even at 3 AM.

A rising spiritual climate

Contrary to headlines, Sean sees evidence of revival:

• A Barna study showed that in 2020, 54% of Americans said their commitment to Jesus was important. By 2025, that number jumped to 66%.
• From college campuses to unexpected celebrities, people are asking real spiritual questions.
• As Sean puts it: “The harvest is ripe. They’re not waiting on us — we’re waiting on them.”

How you can get involved

Become a coach: Log in anytime, anywhere, and be the voice of hope someone needs.

Invest in souls: Every $48 leads to one profession of faith.

Read Sean’s book: Contending for the Rising Generations — practical wisdom for reaching Millennials and Gen Z with the gospel.

Learn more at groundwire.net.

The post Sean Dunn – Digital Revival: Introducing American Youth to Jesus appeared first on SheepFeast.