Digital Revival: Introducing American Youth to Jesus

In a time when many question the spiritual future of America's youth, one ministry is boldly stepping
into the digital space with hope, strategy, and results. In a recent Corral Call, we sat down with Sean
Dunn, President of Groundwire, a digital evangelism ministry that's reaching millions of young
people across the globe - right from their phones.

A Lifelong Calling

Sean's journey began early. At just 14 years old, he wrote in the back of his Bible: "Contend for a
generation." That moment of clarity set the trajectory for a lifetime in ministry. From youth pastoring
at 18 to traveling full-time as an evangelist, Sean quickly realized he wasn't meant to be a traditional
pastor - his heart beat for the lost. "I literally wake up in the morning thinking about people who don't
know Jesus," he said.
The Birth of Groundwire
In 2002, after speaking to 156,000 people that year, Sean was struck by a realization: there were 33
million teenagers in the U.S., and his efforts - while meaningful - barely scratched the surface. This
led to three pivotal insights:

1. His current ministry model couldn't meet the growing need.
2. He was asking people to come when God said to go.
3. He was preaching to the choir - those who already believed.
   Then came the epiphany: the addiction of the next generation is media. Groundwire launched on
   traditional radio, expanded to TV, and by 2017, went fully digital to meet young people where they are, ''on their phones''.
   Massive Reach, Lasting Impact
   Using ads on platforms like Instagram, YouTube, and TikTok, Groundwire interrupts daily scrolling
   with messages like "I feel broken," and "What's the point?" In 2023 alone, their ads were seen 984
   million times, bringing over 10 million visitors to their various websites. Most incredibly, 1,000,561
   people professed faith in Jesus through Groundwire's outreach.
   And it's not just about conversions. Groundwire emphasizes discipleship, offering steps like 21-day
   challenges, online communities on Discord, and drip content that helps new believers grow in their
   faith. As of early 2024, over 40% of new believers took meaningful next steps in their spiritual
   journey.
   

Evangelism in the Digital Age

Sean emphasizes that "the gospel is a marketing play - you have a message and you want to
connect it with your audience." Groundwire's success lies not only in leveraging modern platforms,
but in deeply understanding what young people are going through: loneliness, confusion, lack of
purpose, and a hunger for hope.
One of Sean's most powerful insights? "People aren't waking up saying, 'I'm going to hell.' They're
waking up saying, 'I'm going through hell.'"
Groundwire leads with compassion, listening first, then sharing the gospel in context. They train
volunteers using the L.E.S. method: Listen, Empathize, Share - a strategy that turns ordinary
conversations into transformative encounters.

Calling All Laborers

Sean is clear: revival isn't a future event; it's happening now. The harvest is ripe, and the only thing
missing is laborers willing to step out in faith. Through Groundwire, anyone can be part of the
mission - by volunteering as a digital coach or supporting the ministry financially. At just $4.8 per
conversion, their impact is not only effective, but incredibly efficient.
For those feeling stirred to action, Sean's message is simple: "Stop waiting for someone to give you
permission to do what God's already called you to do."
A Message for the Church
Sean's new book, Contending for the Rising Generations: Winning Millennials and Gen Z with the
Hope of the Gospel, shares Groundwire's story and equips readers with tools to reach the next
generation. With practical advice and inspiring stories, the book reminds us that evangelism is not a
job for a select few - it's a call to all believers.
He closes with a powerful encouragement for today's Christians:
"God is still good. The gospel is still powerful. And the harvest is still ripe."