September 22, 2025
By Mark Rowan
VIRGINIA BEACH, Va. - Sept. 22, 2025 -- International author and speaker Os Hillman today announced the launch of TGIF: Generations in partnership with SheepFeast, co-led by Mark Rowan and Dr. Je Hammonds. The new project—anchored by TGIF: Generations Podcast—passes on stories of God's faithfulness and equips Millennials, Gen Z, and rising leaders to live out their callings across business and culture.
"I've been thinking about succession planning, and you and I started talking about the need for really equipping the next generation. The faith-at-work movement has not done a great job in bringing forward this message into the next generations—the 20s, 30s, and even 40s," said Os Hillman in the first episode of the Generations podcast. "This is our moment to invest, mentor, and help younger leaders avoid pitfalls while they carry the mission forward."
Building on the global reach of Today God Is First (TGIF), TGIF: Generations blends weekly devotionals, practical mentorship, and authentic conversation to bridge generational gaps. Through the SheepFeast partnership, the initiative will cultivate a growing community of mentors and mentees, develop discipleship pathways for marketplace leaders, and spotlight testimonies of transformation.
TGIF: Generations Podcast, hosted by Hillman with Rowan and Hammonds, features candid dialogue on calling, character, leadership, and the realities of faith at work—grounded in Psalm 145:4: "One generation shall commend your works to another, and shall declare your mighty acts."
Learn more, subscribe to the devotional, or support the initiative at https://os.sheepfeast.com/
About TGIF: Generations
TGIF: Generations is a partnership between Os Hillman and SheepFeast dedicated to passing biblical wisdom, testimony, and practical tools to the next generation of marketplace leaders through podcasts, devotionals, mentorship, and community.
About SheepFeast
SheepFeast exists to "Feed My sheep." (John 21:17) by equipping and multiplying disciple-makers in the business world. Through content, coaching, and community, SheepFeast helps leaders live their calling and influence culture. More on SheepFeast: https://sheepfeast.com.
About Os Hillman
Os Hillman is a leading voice in the faith-and-work movement and founder of Marketplace Leaders. Author of 25+ books, including TGIF: Today God Is First, Hillman speaks globally about calling, culture, and the integration of faith and work. More on Os: https://todaygodisfirst.com.
Media Contact
Mark Rowan
Founder - SheepFeast
mark@sheepfeast.com
sheepfeast.com
Tags
When you think of discipline, you might picture grit, hustle, or early mornings. But for Sean Conlon, discipline isn’t just a productivity principle. It’s a spiritual pathway to freedom, focus, and fruitfulness in business and life. Sean, founder of multiple Kingdom-driven ventures and the ROI Discipleship movement, joined Mark and Dr. Je on The Corral
Read More“God’s plan for your career isn’t small. He’s called you to operate, not just participate.” — Patrick Lowndes What does it look like to live out your faith at work — not just as a CEO or pastor, but as a faith-driven young professional? That’s the question Patrick Lowndes, founder of Frontier Operators, is answering
Read More