What if the best business strategy isn’t new, but ancient?
Most entrepreneurs are chasing the next tactic, funnel, or growth hack.
But what if the real breakthrough comes from something far more foundational?
In this episode of the 2000 Cubit Rule, Mark Rowan sits down with Kevin Weis, founder of The Contrarian Way, to explore a radically different approach to business, one rooted in the life and teachings of Jesus.
This isn’t about adding faith on top of business.
It’s about rebuilding business from the ground up, starting with truth.
The Problem: Business Built on Tactics Instead of Truth
Many Christian entrepreneurs find themselves stuck in a cycle:
- Trying strategies that don’t feel aligned
- Learning from voices that don’t share their values
- Growing revenue but losing clarity and peace
Kevin’s journey reflects this tension.
He experienced success in multiple businesses, from financial coaching to fitness to marketing. But even in seasons of growth, something felt off.
Why?
Because success without alignment creates internal conflict.
And eventually, that conflict forces a decision.
The Turning Point: When God Becomes the Strategy
In a season of pressure, financial uncertainty, and personal trials, Kevin did something simple but powerful.
He went back to Scripture, not just for personal growth, but for business direction.
What he discovered changed everything.
Instead of looking for new tactics, he began studying how Jesus communicated, led, and transformed lives.
What emerged was a simple but profound framework:
The Contrarian Way: Belong, Believe, Become
Kevin identified a pattern in how Jesus engaged people:
1. Belong (Marketing)
Before transformation, people felt seen.
Jesus met people where they were. He created connection, safety, and belonging.
In business, this means:
- Speaking directly to the person you are called to serve
- Helping them feel understood
- Building trust before making an offer
2. Believe (Sales)
Jesus challenged false beliefs and revealed truth.
He often said, “You have heard it said… but I tell you…”
In business, this means:
- Helping people rethink what they believe
- Guiding them toward truth, not manipulation
- Creating conviction, not pressure
3. Become (Offer)
Jesus invited people into transformation.
“Follow me.”
Not just information. Transformation.
In business, this means:
- Offering real change, not just content
- Being clear about the cost and commitment
- Leading people into a new identity, not just a result
Why This Changes Everything
Most business models separate marketing, sales, and delivery.
But the Contrarian Way unifies them.
It turns business into discipleship.
And that’s where everything shifts.
Instead of asking: “How do I grow faster?”
You begin asking: “How do I serve more deeply?”
The Hidden Danger: Misaligned Success
One of the most powerful parts of Kevin’s story is this: He walked away from significant income because it wasn’t aligned.
That’s a test many entrepreneurs fail.
Because when money is flowing, it’s easy to ignore the tension.
But here’s the truth: Not all growth is God’s direction.
Sometimes, success is the test.
And alignment matters more than acceleration.
The Golden Rule: A Simple Filter for Every Decision
Kevin shared one principle that governs his entire business: “Do unto others as you would have them do unto you.”
Applied practically:
- Market to others how you would want to be marketed to
- Sell to others how you would want to be sold to
- Serve others how you would want to be served
This becomes a filter for everything.
And it eliminates confusion.
What This Means for You
If you’re a Christian entrepreneur, coach, or leader, this conversation raises an important question:
Is your business built on strategy, or on truth?
Because when your business is aligned with God:
- You stop forcing outcomes
- You gain clarity in decisions
- You attract the right people
- You experience peace, even in uncertainty
How SheepFeast Helps You Walk This Out
At SheepFeast, we believe business is not separate from discipleship.
That’s why The Farmwork exists.
It’s not just a CRM.
It’s a platform designed to help you:
- Communicate clearly with your audience
- Build real relationships, not just funnels
- Create systems that support your calling
- Align your business with Kingdom principles
If you’re tired of juggling disconnected tools and strategies that don’t feel right, it may be time to take a different path.
👉 https://disciplemybusiness.com
Final Thought: Trust the Process
Kevin’s journey is a reminder:
God’s way may not always be the fastest.
But it is always the best.
And when you build your business His way, you’re not just growing something successful.
You’re building something eternal.